One of my hobby horses is the myth of authenticity in regarding consumer blogs and profiles. We’re all performers! And nowhere do we perform most when there’s a chance we might get a hot date.

Anyway. Great article touching on this on Salon today: Megan Hustad’s You Are Not Your Bookcase. I particularly like how she approaches it from the angle that it’s a really weird way for us to interact with each other, the ceaseless posting of our favorites on MySpace profiles, facebook profiles, and who knows what else.

It’s a new angle on the modern condition: our self-definition according to brand. I like x, y, z; do you? No!?! Well, fuck you. And so it goes.

But then, I still think it’s crazy that people ever rapped about their favorite champagnes.