07
May
08

I mean something

Card from unplannd

 

Everyday, I consciously make an effort to shift my thinking.

Masses to few (1)

Consumers to people (humans)

Advertisements
07
May
08

No Brand


Will ultimate utility trump brands in the future?  At what point will brands have diluted their meanings so far that non-branded utility wins?

A return to the beginning of cpg? In what product categories will brands still be applicable? 

Check out debranded home

06
May
08

We think, therefore we are.

 

Found out about this from PI3008 and wanted to share. 

 

Thought to take away: 

Past: You are what you own.

Present: You are what you share.

02
May
08

Profile Posery

One of my hobby horses is the myth of authenticity in regarding consumer blogs and profiles. We’re all performers! And nowhere do we perform most when there’s a chance we might get a hot date.

Anyway. Great article touching on this on Salon today: Megan Hustad’s You Are Not Your Bookcase. I particularly like how she approaches it from the angle that it’s a really weird way for us to interact with each other, the ceaseless posting of our favorites on MySpace profiles, facebook profiles, and who knows what else.

It’s a new angle on the modern condition: our self-definition according to brand. I like x, y, z; do you? No!?! Well, fuck you. And so it goes.

But then, I still think it’s crazy that people ever rapped about their favorite champagnes.

01
May
08

on the tweeting edge

Robert Scoble wrote a post about early adopter angst, basically ripping on people who rip on early adopters. He says that early adopters are the ones who are changing the way the world works by using new services, such as Twitter, Friendfeed that are out there. Not because they use these services, but because they are the type of people to use them. He talks about why he follows 20K Twitterers: 

I want to study what early adopters are doing and thinking. Twitter is the best place — by far — to do that.

So to all those Twitter users out there – way to be the wave of the future!

 

01
May
08

Bloggers, cheats, and swindlers

Well, it’s not that bad. But Forrester agrees with Edelman (or vice versa?): bloggers aren’t trusted. They ain’t trusted worth squat. Again, the people you know, you trust most.

30
Apr
08

Search me

 

 

I am obsessed.

Search tool. Visually driven. Smart as hell. Uses Apple-like displays and functionality. 

 

Sold. I am a user.