Distributed Identity

Distributing your personal identity around the Net seems like a fact of modern internetting. You got your blog, your facebook page, your MySpace page (does anyone do that anymore? I mean aside from crap bands), your Twitter, your whatever… Sure, it raises your name in the old self-google search, but then you have to keep them up to date.

So how smart a strategy is this for brands? Agencies? Your momma?

Talent Imitates, Genius Steals talks about distributed identity & Zeus Jones.

And then there’s Modernista (look at the upper left). I think they may have crossed a line. But they definitely earn points for audacity.


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