16
Apr
08

Penguin Tells Stories

We Tell Stories: 6 stories, 6 authors, 6 online experiences. They are more interesting for exploring ways modern consumers could interact with online writing:

  • One, “21 Steps”, is told via Google Maps.
  • Another (“Slice”) encourages readers to follow a character around via Twitter, supported by posts on character blogs
  • “Hard Times for Our Times”: an infographic presentation that could well be a print piece.
  • “Your Place and Mine”: written live, witnessed by the internet.
  • The weakest is a customizable fairy tale.
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