21
Apr
08

Connectivity conga

N-n-n-nokia! (say it like it’s a Chia pet) NGage gets snaky in a wonderful new ad. Fun, cute. And playful, too.

But I got ta thinkin’. That line of people: you’re bringing everyone in your address book along with you wherever you go. They’re there, doing what they’re doing, and so you’re kind of ripping them away from that when you call. And they’re always in order. Is it just according to when you drop them into your book? Or something else?

Address books are so serial, ordered, and ranked. And the fun of the commercial is the idea of all these people together, in all their uniqueness, all at once. Death to the address book? What’s next for it?

(Saw this on adverblog, but their youtube link wasn’t working…)

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