More and more big money makers are heading into Walmart… and are comparison shopping online.  

(Others still continue to spend money like crazy.The theory, we will always have lots of money, let’s just keep spending seems to apply to Paul Parmar.)


Walmart says their number of affluent consumers has increased to 2.2%, while an American Express survey finds that 70% of those households making $100K + prefer to shop online, researching products and prices. 

My question is this: Are the affluent more like to comparison shop when they are in private?  Does shopping at Walmart tarnish their self image or is penny pinching how they built their money?



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