Posts Tagged ‘social network marketing

29
Apr
08

Grand Theft Auto Social Network & MP3 Downloads

It’s just not possible to post something unrelated to GTA today. From WIRED:

Calling ZIT-555-0100 on your in-game cellphone tags whichever of the 200 included songs is currently playing on one of the game’s 16 radio stations, so that later, when you log in to Rockstar’s new social network, you’ll be able to preview,  buy and download them in the 256 Kbps DRM-free MP3 format for 99 cents each or less.

Obviously I think the idea of marketing through a social network is brilliant, but I think it’s a bit clunky to have to go from game to PC to Amazon to get your music. I wonder how many people will actually use this feature, as opposed to just checking previews of Amazon’s GTA soundtrack compilation.

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