Posts Tagged ‘trust


Bloggers, cheats, and swindlers

Well, it’s not that bad. But Forrester agrees with Edelman (or vice versa?): bloggers aren’t trusted. They ain’t trusted worth squat. Again, the people you know, you trust most.


Design creating trust

Piggybacking off of Ben’s trust post. Found an interesting snippet in April’s Fast Company…

Worldwide e-commerce spending is expected to surpass $7 trillion this year. If you are looking to jump into the e-commerce ring or simply enhance your site, consumers have noted a few interesting things around where they shop online and with whom they place their ever trusted credit card information. According to the article, retailers cultivate trust through design. A study found that consumers feel more comfortable making purchases from “impersonal and anonymous sources” if they are easy to navigate and search, and provide full and detailed information about goods. A highly functional Web site doesn’t just help customers find the product they are looking for, but it also makes them feel comfortable about being there in the first place

Lesson learned: create a smartly designed e-commerce site with a great user experience and then soak the suckers for all their are worth. Credit card numbers for sale…?!


Who to Trust?

Turns out it’s the people you already trust. Or people very much like them. There are some surprises in (PR firm) Edelman’s trust report (scroll down & download the PDF): modern consumers are much more trusting of information than older consumers, and they trust private companies more than governments.